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Service · Web accessibility and EAA

An accessible e-commerce site sells to everyone.

We make your store compliant with the European Accessibility Act and WCAG 2.1 AA, working on the site you already have. We did it for Fendi, all the way to level AAA, without touching the brand experience.

Download the free guide See what we do

Free guide · PDF by email · No commitment

Home page of the Fendi e-commerce site, compliant with WCAG 2.1 level AAA
AAA WCAG 2.1 level achieved
  • 8+ years of Salesforce Commerce Cloud projects
  • $2M+ average value of the projects we work on
  • +30% average ROI for our clients

Our team's experience on projects for

  • Fendi
  • Versace
  • Benetton
  • Cisalfa Sport
  • Sambonet
  • Moleskine
  • Accenture
  • Arclinea
  • Caffè Borbone
  • Deloitte
  • Flos
  • Itabus
  • KIKO Milano
  • PwC
  • Tezenis
  • Boscolo
  • Woolrich
  • Gruppo San Donato

01What we do

From testing to provable compliance.

Four steps, from the first test to the accessibility statement: without rebuilding the site and without stopping sales.

Category page of the Fendi e-commerce site, with accessible product tiles
01

WCAG audit with real testing

We check the site against the WCAG 2.1 AA criteria, the level referenced by the European standard EN 301 549. We use automated tools, but above all manual testing with keyboard and screen readers on the pages that matter, from the home page to checkout.

  • Manual keyboard and screen reader testing
  • All WCAG 2.1 AA criteria
  • Issues ranked by severity
  • Report with technical fixes
Get the checklist in the guide
Collection page of the Fendi e-commerce site, with keyboard-operable filters
02

Fixes on your existing site

We work on the code you have: semantic HTML, ARIA where it is needed, visible focus, contrast, alternative text, and menus, filters and carousels that work with a keyboard. On Fendi we reached level AAA without touching the premium experience of the brand.

  • Correct semantic HTML and ARIA
  • Full keyboard navigation
  • Visible contrast and focus
  • Accessible menus, filters and carousels
Read the Fendi case study
03

Accessible checkout and forms

Checkout is where an accessibility issue turns into a lost sale. We make forms, errors, payments and confirmations clear to everyone: plain labels, and errors that screen readers announce and that are easy to fix.

  • Clear labels and instructions
  • Errors announced and easy to fix
  • Keyboard-operable payment
  • Accessible confirmations and emails
Book a call about your checkout
04

Statement and maintenance

Compliance has to be proven and maintained. We prepare the accessibility statement and the test documentation, train your team to publish accessible content and check that the site stays compliant after every release.

  • Accessibility statement
  • Test documentation
  • Training for editors and developers
  • Regular checks after releases
Download the free guide

02Case study

Level AAA on a luxury e-commerce site.

How we took Fendi’s e-commerce site to the highest level of WCAG 2.1, together with Alpenite.

Accessibility Fendi
AAA WCAG 2.1 level achieved

How we took a $1.5B+ luxury brand to the highest level of web accessibility

With Alpenite we brought the site to the highest level of WCAG 2.1, rare in fashion, without touching the brand’s premium experience.

Read the Fendi case study

03Free guide

Accessibility: from obligation to competitive advantage.

The practical guide for anyone running an e-commerce site: what the European Accessibility Act requires, how to check your site and where to start.

  • What the EAA requires and who must comply
  • The checklist to test your site
  • The roadmap to compliance
  • How to keep the site accessible over time

Would you rather talk it through? Book a free call

04Method

From the first call to results, in four steps.

A clear process with no surprises: you always know who is working on your project, what we are doing and what results to expect.

  1. 30 minutes, free

    Strategy call

    We listen to your e-commerce goals, constraints and priorities. If we are not the right fit, we will tell you straight away.

  2. Priorities and quick wins

    Analysis and action plan

    We analyse your platform, data and performance and deliver a plan with priorities, estimates and the first high-impact actions.

  3. Senior in-house team

    Your dedicated team

    We assign a dedicated in-house team to your project, coordinated by a single point of contact. No subcontracting, no hand-offs.

  4. First results in 2–4 weeks

    Measurable results

    Transparent reports on conversion rate, performance and rankings. You decide whether and how to continue: no long-term lock-in.

Book your strategy call

Free, 30 minutes, no commitment.

05Reviews

What the teams we work with say about us.

Managers, architects and tech leads from companies and system integrators who have worked with us on Salesforce projects.

5.0 · 9 reviews

I have worked with Antonio for several years and he is, without a doubt, a professional in the truest sense of the word. Always available, highly skilled and extremely reliable, he is my go-to reference for anything in the Salesforce world.

Matteo Marenda Managing Consultant | Consulting Services · Sparq srl

Antonio was instrumental in migrating the Cisalfa Sport e-commerce to Salesforce Commerce Cloud. Thanks to his deep technical expertise and his ability to understand business needs, he led the project with method and vision, ensuring a smooth transition delivered on schedule. His contribution was decisive in coordinating the different stakeholders, resolving complex issues and maintaining high quality standards. A reliable, results-driven professional who brings real value to demanding projects.

Matteo Salvi Technical Architect · Cisalfa Sport

I would like to express my appreciation for working with Antonio, who supported our Salesforce initiatives over the past months. Throughout our work together he consistently demonstrated professionalism and a strong commitment to delivering quality results. I wish him continued success in his future engagements.

Alessandro Checcucci Global Information Systems Lead · ABB E-mobility SpA

Antonio worked on our restyling project and did an excellent job throughout the entire process. He was always extremely available, responsive and quick to understand every issue or requirement. His ability to frame problems quickly and propose effective solutions made the collaboration very efficient. He also showed great teamwork, working in perfect sync with the internal team while actively coordinating with the external agency. That kept the whole process smooth, clear and stress-free. Overall, his contribution was key to the success of the project and working with him was a very positive experience.

Veronica Perotti E-Commerce Manager · Sika

Antonio is one of the best developers I have worked with in my 10 years as a software developer. He can solve complex tasks independently, he is always ready to learn and to help at any moment, and he keeps the working environment very positive. He makes hard things look simple and he is an extremely motivated person.

Kice Djingov Full-stack Developer · Valtech

Antonio provided me with Salesforce training. He was very knowledgeable and patient. He was always available to support me with any question or issue I ran into while using the application. It was a real pleasure working with him.

April Bostic Salesforce Developer · ABB E-mobility SpA

Antonio was key in translating technical needs into real business impact. He optimised our e-commerce performance, <span class="strong">cutting bounce rate by 32%</span> and lifting conversions by <span class="strong">28% in 3 months</span>. He did not stop at the code: he mapped every intervention to the KPIs that matter to the board.

Stefano Fratea Tech Lead · Openmind srl

Even though our professional paths crossed only for a short time, in Antonio I found a skilled and dedicated professional, with a natural ability to work autonomously while keeping stakeholders constantly aligned.

Fabrizio Bogo Salesforce Architect · ABB E-mobility SpA

Antonio was a very strong front-end developer on the project. He delivers clean, reliable UI work, follows the agreed designs faithfully and pays close attention to responsive behaviour and small details. Communication with him is easy and professional, and he is proactive in raising doubts early when something is unclear, which helps avoid unnecessary rework.

Jovan Dimovski Backend Developer · Valtech

06Frequently asked questions

Accessibility and the EAA, the answers you need.

Can’t find your question? Book a free call and we will talk it through, starting from your site.

Book a free call
Does the European Accessibility Act apply to my e-commerce site?

Almost certainly. Since 28 June 2025 the EAA has required e-commerce services aimed at consumers in the EU to be accessible. Each member state has transposed it into national law: in Italy, Legislative Decree 82/2022.

Only micro-enterprises are exempt: fewer than 10 employees and annual turnover of up to €2 million.

What happens if the site is not compliant?

Enforcement is national: each country has a market surveillance authority (in Italy, AgID) that can require non-compliance to be fixed and, if its requests are ignored, impose the penalties set by national law.

Beyond penalties there are user complaints, tenders and partners that require compliance and, above all, customers who cannot complete a purchase.

Which WCAG level do I need?

The reference is WCAG 2.1 level AA, referenced by the European standard EN 301 549, which is used to demonstrate EAA compliance. In our audits we also cover the criteria added in WCAG 2.2, the latest version.

Level AAA is not mandatory and cannot always be applied to the whole site: it makes sense for brands that want accessibility to be a defining trait, as we did with Fendi.

Is an accessibility plugin or widget enough?

No. Widgets that promise compliance with one line of code don’t fix the site: they sit on top of the page and can even interfere with the screen readers people already use.

Compliance comes from working on HTML, components and content. That is the work we do, and it stays yours even if you change supplier one day.

How much does it cost to make an e-commerce site accessible?

It depends on size and starting point. As a guide: a medium-sized e-commerce site starts at €8,000–15,000, an enterprise platform at €20,000–35,000, a brochure site at €3,000–6,000.

The price covers the audit, fixes, testing with assistive technologies, documentation and team training. The quote is always transparent and defined after the initial audit.

How long does it take?

Usually between 4 and 12 weeks. Four to six for a site with good foundations, six to eight when starting from scratch, eight to twelve for complex, multi-country platforms.

We work by priority: home page, search, product pages and checkout come first, so the most serious issues are solved in the first weeks.

How do I prove compliance?

With the accessibility statement, published on the site, and the test documentation: criteria checked, method, results and fixes made. That is what we deliver at the end of the project.

There is no official accessibility certification: be wary of anyone selling one as such. What counts is being able to show, with verifiable documents, that the work has been done.

Is maintenance needed afterwards?

Yes: every new product, piece of content or release can introduce issues. That is why we train your team to publish accessible content and leave a checklist for the most common checks.

If you prefer, we handle the regular checks ourselves, with a maintenance plan from €500 a month.

Your next step

Accessible to everyone, compliant by law.

Book a free 30-minute call: we look at the main issues on your site together and tell you where to start on EAA compliance.

Book the free call

Free · 30 minutes · No commitment

  • First check The most obvious issues on the home page, product pages and checkout.
  • Obligations and risks What the EAA requires in your case and what you are exposed to today.
  • Prioritised roadmap The work in order of impact, with indicative timelines and costs.

Web accessibility for e-commerce

AAI Consulting is an agency specialised in web accessibility for e-commerce: we make sites compliant with the European Accessibility Act and WCAG 2.1 AA through audits, fixes on the existing code and an accessibility statement. Our in-house team took Fendi’s e-commerce site to WCAG 2.1 level AAA.

If you want to know how to make your site accessible or whether the EAA applies to your e-commerce business, start with the free guide or a 30-minute call: we show you where you stand and where to start.