Fendi with Alpenite
How we took a $1.5B+ luxury brand to the highest level of web accessibility
How we supported Alpenite in bringing the Fendi e-commerce experience to WCAG 2.1 AAA without compromising its premium design and interaction quality.
Final outcome
The project reached an exceptionally demanding accessibility standard without flattening the brand experience.
- AAA WCAG target achieved A rare standard in luxury commerce
- 100% Inclusive journey Critical interactions supported across input modes
- 0 Design compromise Premium visual quality was preserved
- Enabled Internal team Guidance supported future maintenance
Initial challenge
Fendi required a rare level of WCAG 2.1 AAA conformance across a highly customised luxury experience. The interface relied on sophisticated components, visual detail and brand-led interactions that could not simply be removed.
- Complex custom UI patterns
- Strict colour, typography and interaction requirements
- Keyboard and screen-reader barriers
- A need to preserve the premium experience while improving inclusion
Our contribution
Alpenite engaged us as web accessibility specialists to analyse barriers, support remediation and review semantic HTML, ARIA, focus behaviour and assistive-technology compatibility.
- Manual keyboard and screen-reader testing
- Semantic and ARIA remediation guidance
- Accessible interaction patterns for custom components
- Close collaboration with design and engineering
Approach and delivery
The work combined technical audit, prioritised remediation and repeated validation. Each change was assessed against both accessibility requirements and the intended luxury experience.
The team also received practical guidance to avoid reintroducing barriers during future releases.
How we worked
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Accessibility audit
Mapped WCAG gaps through automated and manual testing.
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Core remediation
Corrected semantics, keyboard access, focus and ARIA behaviour.
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UX refinement
Aligned accessible patterns with premium brand requirements.
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Validation and training
Retested the experience and enabled the delivery team.
Project highlights
Key takeaways
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01
Accessibility can reinforce excellence
Inclusive interaction quality is consistent with a premium brand.
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02
Prevention is strategic
Early remediation reduces legal, reputational and operational risk.
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03
Inclusion expands reach
Accessible products serve more customers and improve usability for everyone.
Conclusion
Accessibility did not require Fendi to choose between compliance and a premium experience.
With close technical and design collaboration, the project demonstrated that high accessibility standards can strengthen product quality.