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Service · Performance and conversion rate

A faster e-commerce site sells more.

We optimise your store’s load times and Core Web Vitals to turn every second saved into conversions. Targeted work on your existing site, without rebuilding it and without stopping sales.

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Free audit · 30 minutes · Prioritised report

Real results Cisalfa Sport
90+ Lighthouse performance, stable
load time on mobile
-45%
conversions in 3 weeks
+18%
CLS in the key stages of the funnel
0

Optimisation project after the launch with PwC.

  • 8+ years of Salesforce Commerce Cloud projects
  • $2M+ average value of the projects we work on
  • +30% average ROI for our clients

Our team's experience on projects for

  • Fendi
  • Versace
  • Benetton
  • Cisalfa Sport
  • Sambonet
  • Moleskine
  • Accenture
  • Arclinea
  • Caffè Borbone
  • Deloitte
  • Flos
  • Itabus
  • KIKO Milano
  • PwC
  • Tezenis
  • Boscolo
  • Woolrich
  • Gruppo San Donato

01What we do

Where your lost conversions are hiding.

We work on four fronts, in order of impact on revenue: we measure, fix and verify every result.

Category page of the Cisalfa Sport e-commerce site after performance optimisation
90+ stable Lighthouse score
01

Core Web Vitals in the green

Performance starts with Core Web Vitals: we bring LCP under 2.5 seconds, INP under 200 milliseconds and CLS under 0.1. A full audit, frontend and backend work, image optimisation and a caching strategy: even on stores with over 10,000 products we find the bottlenecks and fix them in order of priority.

  • Full performance audit
  • LCP, INP and CLS optimised
  • Frontend and backend work
  • CDN and caching strategy
Request a performance audit
Home page of the Cisalfa Sport e-commerce site, faster after optimisation
-45% load time on mobile
02

Load times under 2 seconds

According to Google, 53% of mobile users abandon a page that takes more than 3 seconds to load. We bring load times under 2 seconds with lazy loading, preloading of critical resources, Brotli compression and optimised fonts and critical CSS, even with complex designs.

  • Smart lazy loading
  • Critical CSS for the first render
  • Targeted preload and prefetch
  • Brotli and Gzip compression
See how to speed up your store
03

Mobile conversions

Mobile brings most of the traffic but often converts less, precisely because it is slow. With a mobile-first approach we optimise responsive WebP and AVIF images, touch targets, forms and checkout, so your store stays fast even on slow networks.

  • Mobile-first approach
  • Responsive WebP and AVIF images
  • Simpler forms and checkout
  • Service Workers where they help
Analyse your mobile performance
04

Technical SEO

Core Web Vitals are a Google ranking factor: a fast site ranks better, attracts more organic traffic and converts more. We aim for a "good" rating in Search Console and solid technical SEO, even in the most competitive categories.

  • LCP under 2.5 seconds
  • INP under 200 milliseconds
  • CLS under 0.1
  • "Good" rating in Search Console
Check your site’s Core Web Vitals

02Case study

From slow e-commerce to conversion engine.

How we brought the Cisalfa Sport store to a stable Lighthouse score above 90, without rebuilding it.

Performance Cisalfa Sport
90+ stable Lighthouse score

How we increased conversions by 18% in just 3 weeks

After the launch with PwC the site was slow on mobile. Core Web Vitals, LCP and TTFB optimised and zero CLS in the key stages of the funnel.

Read the Cisalfa Sport case study

03Method

From the first call to results, in four steps.

A clear process with no surprises: you always know who is working on your project, what we are doing and what results to expect.

  1. 30 minutes, free

    Strategy call

    We listen to your e-commerce goals, constraints and priorities. If we are not the right fit, we will tell you straight away.

  2. Priorities and quick wins

    Analysis and action plan

    We analyse your platform, data and performance and deliver a plan with priorities, estimates and the first high-impact actions.

  3. Senior in-house team

    Your dedicated team

    We assign a dedicated in-house team to your project, coordinated by a single point of contact. No subcontracting, no hand-offs.

  4. First results in 2–4 weeks

    Measurable results

    Transparent reports on conversion rate, performance and rankings. You decide whether and how to continue: no long-term lock-in.

Book your strategy call

Free, 30 minutes, no commitment.

04Reviews

What the teams we work with say about us.

Managers, architects and tech leads from companies and system integrators who have worked with us on Salesforce projects.

5.0 · 9 reviews

I have worked with Antonio for several years and he is, without a doubt, a professional in the truest sense of the word. Always available, highly skilled and extremely reliable, he is my go-to reference for anything in the Salesforce world.

Matteo Marenda Managing Consultant | Consulting Services · Sparq srl

Antonio was instrumental in migrating the Cisalfa Sport e-commerce to Salesforce Commerce Cloud. Thanks to his deep technical expertise and his ability to understand business needs, he led the project with method and vision, ensuring a smooth transition delivered on schedule. His contribution was decisive in coordinating the different stakeholders, resolving complex issues and maintaining high quality standards. A reliable, results-driven professional who brings real value to demanding projects.

Matteo Salvi Technical Architect · Cisalfa Sport

I would like to express my appreciation for working with Antonio, who supported our Salesforce initiatives over the past months. Throughout our work together he consistently demonstrated professionalism and a strong commitment to delivering quality results. I wish him continued success in his future engagements.

Alessandro Checcucci Global Information Systems Lead · ABB E-mobility SpA

Antonio worked on our restyling project and did an excellent job throughout the entire process. He was always extremely available, responsive and quick to understand every issue or requirement. His ability to frame problems quickly and propose effective solutions made the collaboration very efficient. He also showed great teamwork, working in perfect sync with the internal team while actively coordinating with the external agency. That kept the whole process smooth, clear and stress-free. Overall, his contribution was key to the success of the project and working with him was a very positive experience.

Veronica Perotti E-Commerce Manager · Sika

Antonio is one of the best developers I have worked with in my 10 years as a software developer. He can solve complex tasks independently, he is always ready to learn and to help at any moment, and he keeps the working environment very positive. He makes hard things look simple and he is an extremely motivated person.

Kice Djingov Full-stack Developer · Valtech

Antonio provided me with Salesforce training. He was very knowledgeable and patient. He was always available to support me with any question or issue I ran into while using the application. It was a real pleasure working with him.

April Bostic Salesforce Developer · ABB E-mobility SpA

Antonio was key in translating technical needs into real business impact. He optimised our e-commerce performance, <span class="strong">cutting bounce rate by 32%</span> and lifting conversions by <span class="strong">28% in 3 months</span>. He did not stop at the code: he mapped every intervention to the KPIs that matter to the board.

Stefano Fratea Tech Lead · Openmind srl

Even though our professional paths crossed only for a short time, in Antonio I found a skilled and dedicated professional, with a natural ability to work autonomously while keeping stakeholders constantly aligned.

Fabrizio Bogo Salesforce Architect · ABB E-mobility SpA

Antonio was a very strong front-end developer on the project. He delivers clean, reliable UI work, follows the agreed designs faithfully and pays close attention to responsive behaviour and small details. Communication with him is easy and professional, and he is proactive in raising doubts early when something is unclear, which helps avoid unnecessary rework.

Jovan Dimovski Backend Developer · Valtech

05Frequently asked questions

E-commerce performance, the answers you need.

Can’t find your question? Book the free audit and we will talk it through using your store’s data.

Request the free audit
How do I know if my e-commerce site has performance issues?

There are three clear signs: a bounce rate above 50%, pages that take more than 3 seconds to load and mobile conversions much lower than desktop.

For a first check, Google Lighthouse and PageSpeed Insights show your Core Web Vitals, and Google Analytics shows average load times. In the free audit we run this analysis with you.

How much revenue does a slow site lose?

More than it seems. According to Google, 53% of mobile users abandon a page that takes more than 3 seconds: every extra second means fewer conversions and more abandoned baskets.

In the audit we estimate the impact on your revenue from your own Google Analytics data, not from industry averages.

How much does a performance optimisation project cost?

It depends on how complex the store is. As a guide, a medium-sized e-commerce site (100–500 products) starts at €5,000–10,000, and complex stores at €12,000–25,000.

The project includes a full frontend, backend and database audit, Core Web Vitals optimisation, CDN and caching, WebP and AVIF images, technical SEO and 3 months of monitoring. The quote is always transparent and defined after the audit.

How quickly will I see results?

Speed improves from the day of release. The effect on conversions is measured over 15–30 days, the time needed to gather reliable data.

A typical project takes 4–6 weeks: audit (1 week), speed and Core Web Vitals work (3–5 weeks), testing and validation, then 3 months of monitoring.

Do I need to rebuild my site?

Hardly ever. Optimisation happens on your existing site through targeted work, with no rebuild.

Typically: WebP and AVIF images with lazy loading, lighter CSS and JavaScript, optimised database queries, CDN and caching, code splitting.

Does optimisation work on any platform?

Yes. The principles are the same everywhere: frontend, backend and infrastructure affect the speed of any e-commerce site.

Our team has worked on Salesforce Commerce Cloud, Magento 2, Shopify Plus, WooCommerce and custom Node.js and React platforms.

How does performance stay high over time?

Every project includes 3 months of monitoring of Core Web Vitals, load times and conversions, with alerts if anything gets worse. We leave your team a checklist for keeping the site fast as they add content.

After the 3 months you can carry on independently, switch on monthly monitoring (from €500 a month) or call us for one-off work.

Do you have cases with real data?

Yes. For Cisalfa Sport we brought the Lighthouse score consistently above 90, eliminated CLS in the key stages of the funnel and cut mobile load time by 45%, with 18% more conversions in 3 weeks.

During the audit we show you other projects, with before-and-after data.

Your next step

Every extra second costs you sales.

Book a free 30-minute audit: we analyse your store’s speed and Core Web Vitals and show you where to start.

Book the free audit

Free · 30 minutes · No commitment

  • Speed analysis Core Web Vitals and the bottlenecks slowing your store down.
  • Impact on revenue An estimate of lost sales, calculated from your Google Analytics data.
  • Prioritised roadmap The work in order of impact, with indicative timelines and costs.

E-commerce performance optimisation

AAI Consulting is an agency specialised in e-commerce performance optimisation: we cut load times, bring Core Web Vitals into the green and improve conversion rate without rebuilding the site. Our in-house team works on frontend, backend, infrastructure and technical SEO.

If your e-commerce site is slow or converts less on mobile, let’s start with a free performance audit: in 30 minutes we show you where to start.