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Service · Generative Engine Optimization

When customers ask AI, the answer is you.

We optimise your e-commerce site’s content, structured data and authority so that ChatGPT, Gemini, Perplexity and Google’s AI Overviews cite it when customers look for your products. Work that strengthens the SEO you already have.

Request the free test See what we do

Free test · 30 minutes · AI citation report

Example
  • ChatGPT
  • Gemini
  • Perplexity

Where can I buy quality running shoes online?

Here are three reliable shops with a good range and easy returns:

  1. Your brand Cited

Sources yourshop.com

Illustrative example: this is where we work to bring your brand.
  • 8+ years of Salesforce Commerce Cloud projects
  • $2M+ average value of the projects we work on
  • +30% average ROI for our clients

Our team's experience on projects for

  • Fendi
  • Versace
  • Benetton
  • Cisalfa Sport
  • Sambonet
  • Moleskine
  • Accenture
  • Arclinea
  • Caffè Borbone
  • Deloitte
  • Flos
  • Itabus
  • KIKO Milano
  • PwC
  • Tezenis
  • Boscolo
  • Woolrich
  • Gruppo San Donato

01What we do

How to get into AI answers.

AI assistants cite the sources they understand best and trust most. We work on four fronts to make your e-commerce site one of them.

01

AI visibility audit

We start from what AI says about you today: we put your customers’ real questions to ChatGPT, Gemini, Perplexity and Google, check whether and how they cite your brand, and which sources they use instead of you.

  • Real customer questions, by category
  • Citations of your brand and competitors
  • Sources AI uses in your sector
  • Work in order of priority
Request the AI visibility test
02

Structured data and catalogue

AI understands sites that describe themselves well. We implement Schema.org for products, offers, reviews, FAQs and your organisation, and make sure AI crawlers can read the catalogue rather than being blocked by mistake.

  • Schema.org Product, Offer, FAQ, Organization
  • Consistent brand entities
  • AI crawler access checked
  • Complete product pages
Check your site’s structured data
03

Content that AI cites

People ask AI long, specific questions, often one step away from buying. We rewrite product pages, categories and guides so they answer in a clear, verifiable way: concrete data, comparisons, FAQs and signals of experience (E-E-A-T).

  • Content for conversational questions
  • FAQs and buying guides
  • Verifiable data, sources and comparisons
  • E-E-A-T signals on key pages
Analyse the questions in your sector
04

Authority and reputation

AI trusts what the web says about you. We work on mentions on authoritative sites, reviews and consistent information, and monitor how AI describes your brand so that anything wrong is corrected in time.

  • Mentions on sector sites and media
  • Reviews and replies managed
  • Consistent brand information everywhere
  • Monitoring of how AI describes you
Find out what AI says about you

02Case studies

Real projects for demanding brands.

We have no publishable GEO case study yet: these are our team’s enterprise projects on performance, accessibility and launches, the technical foundations that visibility in AI answers is built on too.

Performance Cisalfa Sport
90+ stable Lighthouse score

How we increased conversions by 18% in just 3 weeks

After the launch with PwC the site was slow on mobile. Core Web Vitals, LCP and TTFB optimised and zero CLS in the key stages of the funnel.

Read the Cisalfa Sport case study
Enterprise go-live Versace
100% successful go-live, no critical blockers

How we helped an $800M+ company launch its new global e-commerce site

Brought in by Accenture at the most delicate stage: the go-live of the new global e-commerce site. Two months on site in Milan, four senior developers coordinated and a stable platform ready for international traffic.

Read the Versace case study
Accessibility Fendi
AAA WCAG 2.1 level achieved

How we took a $1.5B+ luxury brand to the highest level of web accessibility

With Alpenite we brought the site to the highest level of WCAG 2.1, rare in fashion, without touching the brand’s premium experience.

Read the Fendi case study

03Method

From the first call to results, in four steps.

A clear process with no surprises: you always know who is working on your project, what we are doing and what results to expect.

  1. 30 minutes, free

    Strategy call

    We listen to your e-commerce goals, constraints and priorities. If we are not the right fit, we will tell you straight away.

  2. Priorities and quick wins

    Analysis and action plan

    We analyse your platform, data and performance and deliver a plan with priorities, estimates and the first high-impact actions.

  3. Senior in-house team

    Your dedicated team

    We assign a dedicated in-house team to your project, coordinated by a single point of contact. No subcontracting, no hand-offs.

  4. First results in 2–4 weeks

    Measurable results

    Transparent reports on conversion rate, performance and rankings. You decide whether and how to continue: no long-term lock-in.

Book your strategy call

Free, 30 minutes, no commitment.

04Reviews

What the teams we work with say about us.

Managers, architects and tech leads from companies and system integrators who have worked with us on Salesforce projects.

5.0 · 9 reviews

I have worked with Antonio for several years and he is, without a doubt, a professional in the truest sense of the word. Always available, highly skilled and extremely reliable, he is my go-to reference for anything in the Salesforce world.

Matteo Marenda Managing Consultant | Consulting Services · Sparq srl

Antonio was instrumental in migrating the Cisalfa Sport e-commerce to Salesforce Commerce Cloud. Thanks to his deep technical expertise and his ability to understand business needs, he led the project with method and vision, ensuring a smooth transition delivered on schedule. His contribution was decisive in coordinating the different stakeholders, resolving complex issues and maintaining high quality standards. A reliable, results-driven professional who brings real value to demanding projects.

Matteo Salvi Technical Architect · Cisalfa Sport

I would like to express my appreciation for working with Antonio, who supported our Salesforce initiatives over the past months. Throughout our work together he consistently demonstrated professionalism and a strong commitment to delivering quality results. I wish him continued success in his future engagements.

Alessandro Checcucci Global Information Systems Lead · ABB E-mobility SpA

Antonio worked on our restyling project and did an excellent job throughout the entire process. He was always extremely available, responsive and quick to understand every issue or requirement. His ability to frame problems quickly and propose effective solutions made the collaboration very efficient. He also showed great teamwork, working in perfect sync with the internal team while actively coordinating with the external agency. That kept the whole process smooth, clear and stress-free. Overall, his contribution was key to the success of the project and working with him was a very positive experience.

Veronica Perotti E-Commerce Manager · Sika

Antonio is one of the best developers I have worked with in my 10 years as a software developer. He can solve complex tasks independently, he is always ready to learn and to help at any moment, and he keeps the working environment very positive. He makes hard things look simple and he is an extremely motivated person.

Kice Djingov Full-stack Developer · Valtech

Antonio provided me with Salesforce training. He was very knowledgeable and patient. He was always available to support me with any question or issue I ran into while using the application. It was a real pleasure working with him.

April Bostic Salesforce Developer · ABB E-mobility SpA

Antonio was key in translating technical needs into real business impact. He optimised our e-commerce performance, <span class="strong">cutting bounce rate by 32%</span> and lifting conversions by <span class="strong">28% in 3 months</span>. He did not stop at the code: he mapped every intervention to the KPIs that matter to the board.

Stefano Fratea Tech Lead · Openmind srl

Even though our professional paths crossed only for a short time, in Antonio I found a skilled and dedicated professional, with a natural ability to work autonomously while keeping stakeholders constantly aligned.

Fabrizio Bogo Salesforce Architect · ABB E-mobility SpA

Antonio was a very strong front-end developer on the project. He delivers clean, reliable UI work, follows the agreed designs faithfully and pays close attention to responsive behaviour and small details. Communication with him is easy and professional, and he is proactive in raising doubts early when something is unclear, which helps avoid unnecessary rework.

Jovan Dimovski Backend Developer · Valtech

05Frequently asked questions

GEO, the answers you need.

Can’t find your question? Book the free test and we will talk it through, starting from what AI says about your brand.

Request the free test
What is GEO and how is it different from SEO?

GEO (Generative Engine Optimization) is optimisation for AI-based answer engines: ChatGPT, Gemini, Perplexity, Copilot and Google’s AI Overviews. SEO aims to rank a page among the results; GEO aims to get your brand cited and recommended inside the answer.

What matters changes too: conversational questions instead of short keywords, clear and verifiable content, structured data and your brand’s authority across the web.

Does GEO replace SEO?

No, it complements it. AI draws largely on the same content that search engines index: a technically sound, well-ranked site starts with an advantage.

Much of the GEO work, such as structured data, content quality and E-E-A-T signals, also improves SEO: you don’t throw away what you have invested, you extend it.

Can you guarantee that ChatGPT will cite my brand?

No, and be wary of anyone who promises it. AI answers change from user to user and from one update to the next: nobody decides what they cite.

What we do is increase the likelihood of being cited by working on the levers that matter, and show you the progress with measured, transparent data.

What actually works to get cited?

Verifiable content. A Princeton University study on GEO (KDD 2024) found that adding sources, quotations and statistics to content increases visibility in generated answers by up to 40%.

Correct structured data, clear answers to common questions and brand mentions on authoritative sites matter too. Tricks don’t: in the same study, stuffing pages with keywords did not improve visibility.

How much does a GEO strategy cost?

It depends on the catalogue and the starting point. As a guide, a medium-sized e-commerce site starts at €8,000–15,000, and complex enterprise projects at €18,000–30,000.

The project includes an AI visibility audit, optimisation of key content, advanced structured data, an authority strategy and 6 months of monitoring. The quote is always transparent and defined after the free test.

How quickly will I see results?

The first signs usually appear within 4–8 weeks, with more stable results in 3–4 months: each AI updates its sources on a different timescale.

A typical project: audit and strategy (1–2 weeks), content and technical work (4–6 weeks), authority building in parallel, then 6 months of monitoring.

How are results measured?

With four metrics: citation frequency (how many answers mention the brand), position in the answer, sentiment (how they talk about it) and real traffic from AI, which shows up in Google Analytics from domains such as chatgpt.com and perplexity.ai.

We repeat the same questions at regular intervals and send you a monthly report: you see the trend over time, not a snapshot.

Do you only work on Salesforce Commerce Cloud?

No. GEO works on content, structured data and reputation, which apply to any platform: Shopify, Magento, WooCommerce or custom solutions.

On Salesforce Commerce Cloud, the platform we know best, we work directly on templates, structured data and Page Designer, without going through other suppliers.

Your next step

Find out what AI says about your brand.

Book a free 30-minute test: we put your customers’ questions to ChatGPT, Gemini and Perplexity and show you whether, and how, they cite you and your competitors.

Book the free test

Free · 30 minutes · No commitment

  • Live test Your customers’ questions, put to AI during the call.
  • Competitor comparison Who gets cited instead of you, and thanks to which sources.
  • GEO roadmap The work in order of impact, with indicative timelines and costs.

Generative Engine Optimization for e-commerce

AAI Consulting is an agency specialised in Generative Engine Optimization (GEO) for e-commerce: we help brands get cited by ChatGPT, Gemini, Perplexity and Google’s AI Overviews. Our in-house team works on content, Schema.org structured data, brand authority and technical SEO.

If you want to know how to appear in ChatGPT’s answers or what AI says about your brand, start with the free AI visibility test: in 30 minutes we show you where you stand and where to start.