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Sambonet / Paderno / Rosenthal with Openmind srl

How we launched 3 international brands on a single platform, hitting every milestone

How we supported Openmind in delivering an international multi-brand Salesforce Commerce Cloud platform for Sambonet, Paderno and Rosenthal on a demanding enterprise timeline.

5 min read By Antonio Aiello, founder of AAI Consulting

Paderno international e-commerce on Salesforce Commerce Cloud

Final outcome

The programme was delivered on schedule despite its architectural and organisational complexity.

  • 100% Milestones met Delivery protected across a demanding programme
  • Multi-brand White-label architecture A reusable foundation for three distinct brands
  • International Market-ready platform Built for multiple countries and languages
  • 0 Critical blockers Continuous senior support prevented delays

Initial challenge

The Sambonet, Paderno and Rosenthal group needed an international commerce platform capable of supporting multiple brands, markets and languages while maintaining strong performance and a demanding time to market.

  • White-label complexity: one architecture serving distinct brands
  • Tight milestones: limited margin for delivery delay
  • Cross-team coordination: business, platform and engineering decisions had to remain aligned
  • Enterprise risk: technical complexity could not be allowed to block the programme

Our contribution

We joined the Openmind delivery team with a certified Salesforce B2C Commerce consultant, combining hands-on engineering with support on critical platform decisions.

  • Advanced SFRA development and complex storefront logic
  • Technical review of scalability and maintainability
  • Rapid resolution of platform-specific blockers
  • Knowledge sharing that strengthened the internal team

Approach and delivery

The approach was collaborative and pragmatic: understand the existing white-label design, focus effort on the highest-risk work and make decisions quickly enough to protect each milestone.

Continuous review and direct communication reduced avoidable rework while keeping the shared codebase reliable across brands and markets.

How we worked

  1. Onboarding and analysis

    Mapped the architecture, multi-brand requirements and priority delivery risks.

  2. Core SFCC delivery

    Supported complex storefront development, reviews and platform decisions.

  3. Optimisation and testing

    Validated international configuration, performance and multi-brand behaviour.

  4. Go-live and handover

    Supported launch stability, troubleshooting and final knowledge transfer.

Project highlights

Key takeaways

  • 01

    Specialist expertise reduces delivery risk

    Platform knowledge accelerates decisions when the architecture is complex.

  • 02

    Collaboration outperforms imposition

    The strongest outcomes came from working as part of the existing team.

  • 03

    Experience anticipates blockers

    Recognising recurring SFCC risks early protected the programme timeline.

Conclusion

Complex multi-brand programmes need more than development capacity: they need focused platform judgement at the moments where delay becomes expensive.

The collaboration gave Openmind additional SFCC depth while preserving team ownership and delivery continuity.

Tags
  • Salesforce Commerce Cloud
  • SFRA
  • Multi-Brand
  • International E-commerce
  • Openmind

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