One consultant, the output of a team
Speed, transparency and specialist skills to grow your e-commerce. I help you cut costs, lift revenue and raise your conversion rate.
What I can do for you
Want to be among the first results ChatGPT gives?
I bring your brand to the top of AI-driven search: testing, optimisation and advanced strategies to rank inside generative engines.
- AI-first visibility: I structure your content for the new generation of AI-based search engines (ChatGPT, Gemini, Claude and the rest)
- Entity optimisation: I map and optimise your entities so LLMs actually understand them
- Advanced structured data: I implement schema and structured data built to last
- Prompt testing and ranking: I test how and when you appear in ChatGPT, Gemini and Claude answers
Position yourself today where your customers will be tomorrow: inside the first AI answers.
Caso studio: +38% mentions and visibility in AI answers, stronger authority on competitive queries.
Performance Optimisation
I fix the invisible problems that block sales and conversions, with targeted work on performance and UX.
- Optimised speed: I cut load times by up to 50%
- Better UX: I remove bottlenecks and friction across the customer journey
- Higher conversions: Targeted work that moves sales directly
- Zero downtime: Improvements without interrupting operations
No rebuild from scratch: concrete results, straight away.
Caso studio: Cisalfa Sport - mobile load time down 45%, +18% conversions in 3 weeks.
SFCC e-commerce launch
I build Salesforce Commerce Cloud stores from scratch, or migrate your existing one, with a complete strategy behind it.
- Scalable architecture: A technology stack designed to grow with your business
- Optimised performance: Fast load times and a smooth UX from day one
- Full integration: CRM, ERP and payment systems configured and connected
- Operational autonomy: Your team is trained to run the site independently
I do not just get you online: I put you in a position to do it properly, from the start.
Caso studio: Cisalfa Sport - SFCC migration completed in 6 months, +32% organic traffic in the first quarter.
Web Accessibility Compliance
I bring your e-commerce up to WCAG AAA standards with no compromise on design or functionality.
- WCAG compliance: Full alignment with international standards
- No penalties: You avoid legal exposure and fines for non-compliance
- Inclusive UX: A better experience for every user
- Team training: Your staff learns to keep the standard over time
Compliance without compromise: accessible for everyone, beautiful for everyone.
Caso studio: Fendi - online store brought into compliance in 3 months, penalties avoided and UX improved.
About me
A consultant, not a vendor.
I help e-commerce brands grow without depending on expensive agencies or external developers. See why brands like Versace, Fendi and Cisalfa trusted me to turn their digital platforms into self-sufficient, high-performing sales machines.
Case studies
Sambonet, Paderno, Rosenthal
Guaranteed delivery on a complex enterprise project
Problema: The Sambonet/Paderno/Rosenthal group had to launch an international multi-brand e-commerce on SFCC against a tight deadline. A complex white-label architecture and a high risk of critical delays.
Intervento: Embedded as a Certified SFCC Developer in the Openmind team to provide specialist technical oversight, strategic support on critical decisions and faster delivery on an enterprise programme.
Risultato: 100% of milestones met despite the complexity. A scalable architecture launched on time. Zero critical blockers thanks to continuous technical oversight.
Versace
Global e-commerce launch with no critical blockers
Problema: Versace was at its most critical moment: the go-live of a new global e-commerce on SFCC, with direct impact on revenue and brand reputation. Non-negotiable deadlines and high complexity.
Intervento: Brought in by Accenture as Certified Go-Live Lead, on site in Milan for 2 months. I coordinated 4 senior developers, ran critical bug fixing and kept stakeholders continuously aligned.
Risultato: Go-live 100% successful with no blockers. A stable platform ready for global traffic. The client supported throughout a phase of maximum exposure.
Fendi
WCAG AAA compliance with no compromise on a premium UX
Problema: Fendi had to bring its e-commerce to WCAG 2.1 level AAA compliance - a rare standard in luxury - without touching the premium experience. A heavily brand-driven UI and complex custom components.
Intervento: Engaged by Alpenite as a Web Accessibility Specialist for in-depth analysis, remediation of non-conformities and technical support on semantic markup, ARIA and screen reader compatibility.
Risultato: WCAG AAA compliance achieved, rare in luxury fashion. A fully inclusive experience. Zero legal exposure under European regulation. An autonomous team for the future.
Cisalfa Sport
From a slow store to a conversion machine
Problema: After launching the new Cisalfa Sport e-commerce with PwC, the site had high load times on mobile, critical CLS and a conversion rate below expectations.
Intervento: Engaged as Performance and CRO Consultant for a data-driven approach: Core Web Vitals audit, LCP/TTFB optimisation, CLS removal and interface stabilisation at the key stages of the funnel.
Risultato: A stable Lighthouse score above 90. Zero CLS and a solid interface. Higher conversion rate from a fast, smooth UX, with SEO and retention gains on top.
Real results for clients who do not settle
See how I have helped other brands turn their e-commerce into a strategic asset.
I have worked with Antonio for several years and he is, without a doubt, a professional in the truest sense of the word. Always available, highly skilled and extremely reliable, he is my go-to reference for anything in the Salesforce world.
Antonio was instrumental in migrating the Cisalfa Sport e-commerce to Salesforce Commerce Cloud. Thanks to his deep technical expertise and his ability to understand business needs, he led the project with method and vision, ensuring a smooth transition delivered on schedule. His contribution was decisive in coordinating the different stakeholders, resolving complex issues and maintaining high quality standards. A reliable, results-driven professional who brings real value to demanding projects.
I would like to express my appreciation for working with Antonio, who supported our Salesforce initiatives over the past months. Throughout our work together he consistently demonstrated professionalism and a strong commitment to delivering quality results. I wish him continued success in his future engagements.
Antonio worked on our restyling project and did an excellent job throughout the entire process. He was always extremely available, responsive and quick to understand every issue or requirement. His ability to frame problems quickly and propose effective solutions made the collaboration very efficient. He also showed great teamwork, working in perfect sync with the internal team while actively coordinating with the external agency. That kept the whole process smooth, clear and stress-free. Overall, his contribution was key to the success of the project and working with him was a very positive experience.
Antonio is one of the best developers I have worked with in my 10 years as a software developer. He can solve complex tasks independently, he is always ready to learn and to help at any moment, and he keeps the working environment very positive. He makes hard things look simple and he is an extremely motivated person.
Antonio provided me with Salesforce training. He was very knowledgeable and patient. He was always available to support me with any question or issue I ran into while using the application. It was a real pleasure working with him.
Antonio was key in translating technical needs into real business impact. He optimised our e-commerce performance, cutting bounce rate by 32% and lifting conversions by 28% in 3 months. He did not stop at the code: he mapped every intervention to the KPIs that matter to the board.
Even though our professional paths crossed only for a short time, in Antonio I found a skilled and dedicated professional, with a natural ability to work autonomously while keeping stakeholders constantly aligned.
Antonio was a very strong front-end developer on the project. He delivers clean, reliable UI work, follows the agreed designs faithfully and pays close attention to responsive behaviour and small details. Communication with him is easy and professional, and he is proactive in raising doubts early when something is unclear, which helps avoid unnecessary rework.
Frequently asked questions
Everything you need to know before starting a project with me.
Is the strategy call really free? What is the catch?
Yes, it is 100% free and comes with no obligation. I will not ask for your credit card, you will not get spam, there are no hidden costs. The call lasts 30 minutes and it works for both of us: you get valuable advice from an SFCC specialist, I get to understand whether I can genuinely help you.
During the call I analyse your current situation and your goals, give you honest feedback (including when SFCC is not the right choice for you), answer every technical and strategic question, and if there is a mutual fit I propose a path forward - otherwise I point you towards a better solution. Zero sales pressure: around 30% of my calls end with "SFCC is not for you, I would look at X" - and that is perfectly fine.
What should I prepare before the free strategy call?
Why choose you over a large agency or system integrator?
Do you only work with large companies, or also with SMEs and startups?
How long before I see concrete results?
Do you keep supporting me after the initial consulting?
How much does the consulting cost? Can it scale with my needs?
If I have no in-house technical team, can you still support me?
Can I see case studies or ask for client references?
Free strategy call - what to expect
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I identify the priorities for your e-commerce and translate business goals into concrete technical actions.
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I assess performance, autonomy and compliance of your current store and pinpoint immediate areas to improve.
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It is free because it qualifies both of us: you find out whether I have the skills you need, I find out whether I can generate real value for your business.