Antonio Aiello - Certified Salesforce Commerce Cloud Consultant
Certified SFCC B2C Developer

For your SFCC project, this is where you can start

One consultant, the output of a team.

Antonio Aiello – Certified Salesforce B2C Commerce consultant.

Speed, transparency and specialist skills to grow your Salesforce Commerce Cloud store. I help you cut costs, make your in-house team self-sufficient, and lift revenue and conversion rate.

Free call · 30 minutes · Tailored assessment

+20 Projects delivered
+8 Years of experience
+35% Average client ROI
100% Satisfied clients

Why Salesforce Commerce Cloud is the right call for your business

An enterprise platform that combines scalability, flexibility and continuous innovation. Here is what you get by choosing SFCC.

01

Full SFCC implementation on certified best practice

I build your Salesforce Commerce Cloud store from the ground up following official Salesforce best practice: scalable architecture, optimised performance, secure integrations with ERP, CRM and payment systems. Even if you are starting from zero or have complex requirements, I deliver a production-ready store, tested and documented, in 8-12 weeks.

  • Complete storefront and Business Manager setup
  • ERP, PIM, CRM and payment gateway integration
  • Product catalogue and promotions configuration
  • Technical and business team training
02

Safe migration from legacy platforms

I migrate your existing e-commerce onto SFCC with no data loss, no SEO ranking loss and no downtime. Detailed migration plan, thorough testing, coordinated go-live. Even with catalogues of 50,000+ products and complex integrations, the process stays under control with a rollback plan and 24/7 monitoring through the first weeks.

  • Current platform audit and gap analysis
  • Data migration with zero loss
  • SEO ranking and URL structure preserved
  • Go-live with under 2 hours of downtime
03

Performance work that lifts conversions by 25-40%

I optimise existing SFCC stores to maximise speed and conversions: Lighthouse score above 90, excellent Core Web Vitals, load times under 2 seconds. Full audit, code refactoring, asset optimisation and cache strategy. Even on complex stores with heavy customisation, I find the bottlenecks and tackle them in priority order.

  • Complete performance audit with report
  • Frontend and backend optimisation
  • CDN and caching strategy implementation
  • Three months of KPI monitoring included
04

Custom Page Designer components for your marketing team

I build custom Page Designer components that give your marketing team autonomy: dynamic banners, product carousels, a landing page builder, integrated A/B testing. With no technical skills required, the team publishes campaigns, promotions and content on its own, cutting IT tickets by 70%.

  • Custom components built to your needs
  • Business Manager integration
  • Operational documentation for the team
  • Hands-on Page Designer training (4 sessions)

Ready to take your e-commerce to the next level?

Book a free 30-minute strategy call. We look at your project together and define the best path to implement, migrate or optimise your store on Salesforce Commerce Cloud.

Real results for clients who do not settle

See how I have helped other brands turn their e-commerce into a strategic asset.

Matteo Marenda - Managing Consultant | Consulting Services

I have worked with Antonio for several years and he is, without a doubt, a professional in the truest sense of the word. Always available, highly skilled and extremely reliable, he is my go-to reference for anything in the Salesforce world.

Enterprise IT consulting · Certified Salesforce Commerce Cloud consulting
Matteo Salvi - Technical Architect

Antonio was instrumental in migrating the Cisalfa Sport e-commerce to Salesforce Commerce Cloud. Thanks to his deep technical expertise and his ability to understand business needs, he led the project with method and vision, ensuring a smooth transition delivered on schedule. His contribution was decisive in coordinating the different stakeholders, resolving complex issues and maintaining high quality standards. A reliable, results-driven professional who brings real value to demanding projects.

Full e-commerce migration · Optimised transition timeline
Alessandro Checcucci - Global Information Systems Lead

I would like to express my appreciation for working with Antonio, who supported our Salesforce initiatives over the past months. Throughout our work together he consistently demonstrated professionalism and a strong commitment to delivering quality results. I wish him continued success in his future engagements.

Enterprise architecture design · Functional architect
Veronica Perotti - E-Commerce Manager

Antonio worked on our restyling project and did an excellent job throughout the entire process. He was always extremely available, responsive and quick to understand every issue or requirement. His ability to frame problems quickly and propose effective solutions made the collaboration very efficient. He also showed great teamwork, working in perfect sync with the internal team while actively coordinating with the external agency. That kept the whole process smooth, clear and stress-free. Overall, his contribution was key to the success of the project and working with him was a very positive experience.

Sika corporate website restyling · Optimised transition timeline
Kice Djingov - Full-stack Developer

Antonio is one of the best developers I have worked with in my 10 years as a software developer. He can solve complex tasks independently, he is always ready to learn and to help at any moment, and he keeps the working environment very positive. He makes hard things look simple and he is an extremely motivated person.

Sika corporate website redesign · Site architecture improvement
April Bostic - Salesforce Developer

Antonio provided me with Salesforce training. He was very knowledgeable and patient. He was always available to support me with any question or issue I ran into while using the application. It was a real pleasure working with him.

Enterprise Salesforce training
Stefano Fratea - Tech Lead

Antonio was key in translating technical needs into real business impact. He optimised our e-commerce performance, cutting bounce rate by 32% and lifting conversions by 28% in 3 months. He did not stop at the code: he mapped every intervention to the KPIs that matter to the board.

+28% conversions · -32% bounce rate · 3 months
Fabrizio Bogo - Salesforce Architect

Even though our professional paths crossed only for a short time, in Antonio I found a skilled and dedicated professional, with a natural ability to work autonomously while keeping stakeholders constantly aligned.

Enterprise architecture design · Functional architect
Jovan Dimovski - Backend Developer

Antonio was a very strong front-end developer on the project. He delivers clean, reliable UI work, follows the agreed designs faithfully and pays close attention to responsive behaviour and small details. Communication with him is easy and professional, and he is proactive in raising doubts early when something is unclear, which helps avoid unnecessary rework.

Adobe Experience Manager development · Corporate website redesign

Frequently asked questions about Salesforce Commerce Cloud

Everything you need to know before choosing SFCC for your e-commerce.

Is the strategy call really free? What is the catch?

Yes, it is 100% free and comes with no obligation. I will not ask for your credit card, you will not get spam, there are no hidden costs. The call lasts 30 minutes and it works for both of us: you get valuable advice from an SFCC specialist, I get to understand whether I can genuinely help you.

During the call I analyse your current situation and your goals, give you honest feedback (including when SFCC is not the right choice for you), answer every technical and strategic question, and if there is a mutual fit I propose a path forward - otherwise I point you towards a better solution. Zero sales pressure: around 30% of my calls end with "SFCC is not for you, I would look at X" - and that is perfectly fine.

No risk: worst case, you get 30 minutes of high-value consulting for free.
Book your free call

Ready to transform your e-commerce with Salesforce Commerce Cloud?

  • I analyse your project and tell you honestly whether SFCC is the right choice, or whether there is a better alternative for your business.
  • I show you concrete examples of SFCC implementations, migrations and optimisations I have run, with measurable results.
  • We define an action plan together, with timeline, indicative budget and the KPIs to track for the project to succeed.
Discover AAI Consulting

Your partner for SFCC consulting and web consulting

Welcome to AAI Consulting, the practice founded by Antonio Aiello and specialised in Salesforce Commerce Cloud. We are the Certified SFCC Consultant of reference for companies that want to grow online through tailored web consulting. Find out how our SFCC B2C consulting approach and our deep Salesforce experience can make the difference in optimising and running your e-commerce.
With a constant focus on web strategy and vertical expertise in Salesforce Commerce Cloud, we give you end-to-end support to increase visibility, traffic and conversions. Rely on AAI Consulting for a highly specialised service, designed to push your business towards new targets.