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About us

An agency born inside enterprise projects.

AAI Consulting is an agency specialised in Salesforce Commerce Cloud with an in-house team. We grew out of our founder’s experience on projects for brands such as Versace, Fendi and Cisalfa Sport, alongside system integrators such as Accenture, PwC, Alpenite and Openmind.

Free 30-minute call, no commitment.

  • 8+ years of Salesforce Commerce Cloud projects
  • $2M+ average value of the projects we work on
  • +30% average ROI for our clients

Our team's experience on projects for

  • Fendi
  • Versace
  • Benetton
  • Cisalfa Sport
  • Sambonet
  • Moleskine
  • Accenture
  • Arclinea
  • Caffè Borbone
  • Deloitte
  • Flos
  • Itabus
  • KIKO Milano
  • PwC
  • Tezenis
  • Boscolo
  • Woolrich
  • Gruppo San Donato
Photo of Antonio Aiello, certified Salesforce Commerce Cloud consultant
Founder Antonio Aiello Certified Salesforce Commerce Cloud Developer 8+ years of enterprise projects with Accenture, PwC, Alpenite and Openmind LinkedIn (opens in a new tab)

01About us

An in-house team, specialised in e-commerce.

AAI Consulting is an agency specialised in Salesforce Commerce Cloud, founded by Antonio Aiello after years of projects for brands such as Versace, Fendi and Cisalfa Sport.

Our in-house team brings together SFCC developers and experts in performance, SEO, GEO and accessibility. We work together every day, with shared methods and standards: you get the expertise of a large system integrator with the speed and care of a dedicated team.

  • A team, not an assembly line The same team follows your project from start to finish, with the care of a partner.
  • Skills under one roof Development, performance, SEO and accessibility in one team: no suppliers to coordinate.
  • A single point of contact You always talk to someone who knows the project, from strategy to code.
  • Full transparency Clear quotes, regular reports and no long-term lock-in.

02Our story

From a first line of code to an agency.

The story of AAI Consulting begins with that of its founder, Antonio Aiello: a path between economics and code, always on the most demanding e-commerce projects.

  1. 2015

    Economics before code

    Antonio enrols in Economics and Management. He learns to think in terms of goals, margins and KPIs: the foundation that still guides every technical choice we make.

  2. 2017

    The first line of code

    During an Information Systems exam he writes his first program. From there he teaches himself HTML, CSS, JavaScript, React and Node.js, because he likes to understand how things really work.

  3. 2018

    Samsung Innovation Camp

    He is selected for the Samsung Innovation Camp, an intensive digital innovation programme: proof that business vision and technical skill can go together.

  4. 2019

    Salesforce Commerce Cloud

    Fresh out of university he joins Openmind as a developer and discovers Salesforce Commerce Cloud: architecture, performance and technical choices with a direct impact on revenue. Projects for KIKO, Fendi, Benetton and Sambonet follow.

  5. 2021

    Certification

    He earns the Salesforce Commerce Cloud Digital Developer certification, to prove to himself and to clients that he truly knows the platform.

  6. 2022

    Going independent

    He goes independent as a Salesforce Commerce Cloud consultant, to work without middlemen: the people who design talk to the people who decide, and the people who write the code understand the business.

  7. 2023

    AAI Consulting is born

    The work grows into a company: AAI Consulting is founded, bringing developers and specialists together around the same way of working.

  8. Today

    An in-house team

    AAI is an agency with an in-house team of SFCC developers and specialists in performance, SEO, GEO and accessibility, working alongside brands and system integrators on projects such as Versace, Fendi and Cisalfa Sport.

Antonio Aiello, founder of AAI Consulting, sitting at a table with his hands clasped

I wanted to work differently: no middlemen, nothing lost in translation between business and technology.

Antonio Aiello Founder of AAI Consulting LinkedIn (opens in a new tab)

03How we work

Principles that are more than words.

Six commitments we make to every client, from the first meeting to the last release.

01

We speak business and technology

We know what your KPIs mean and how to turn them into code. We don’t tell you “it can’t be done”: we tell you how it’s done, and why it pays off.

02

Specialists, not generalists

We work on enterprise e-commerce and Salesforce Commerce Cloud, the platform our founder has worked on since 2019. Mistakes already seen, problems already solved: you don’t learn this from manuals.

03

We go to the root

If the store is slow, we don’t just add a cache: we find out why it’s slow, where the bottlenecks are and how to fix them for good.

04

Transparency, always

If something can’t be done, we tell you straight away. If a solution costs more than it returns, we tell you. If we get something wrong, we tell you. No promises we can’t keep.

05

Results are what count

We don’t measure our work in closed tickets, but in conversion rate, performance and your team’s autonomy. If the store doesn’t sell more or run faster, we’re not done.

06

We leave you independent

We document everything, train your team and explain the reason behind every choice. At the end of the project the keys are yours, not ours.

04Case studies

Concrete results for brands that won’t compromise.

We support brands and system integrators at the most critical moments: launches, go-lives, performance and compliance. Here are some of the projects we have worked on.

Accessibility Fendi
AAA WCAG 2.1 level achieved

How we took a $1.5B+ luxury brand to the highest level of web accessibility

With Alpenite we brought the site to the highest level of WCAG 2.1, rare in fashion, without touching the brand’s premium experience.

Performance Cisalfa Sport
90+ stable Lighthouse score

How we increased conversions by 18% in just 3 weeks

After the launch with PwC the site was slow on mobile. Core Web Vitals, LCP and TTFB optimised and zero CLS in the key stages of the funnel.

Multi-brand Sambonet · Paderno · Rosenthal
100% milestones met

How we launched 3 international brands on a single platform, hitting every milestone

Within the Openmind team we provided technical oversight and architectural decisions on a complex white-label project, with no critical blockers.

05Reviews

What the teams we work with say about us.

Managers, architects and tech leads from companies and system integrators who have worked with us on Salesforce projects.

5.0 · 9 reviews

I have worked with Antonio for several years and he is, without a doubt, a professional in the truest sense of the word. Always available, highly skilled and extremely reliable, he is my go-to reference for anything in the Salesforce world.

Matteo Marenda Managing Consultant | Consulting Services · Sparq srl

Antonio was instrumental in migrating the Cisalfa Sport e-commerce to Salesforce Commerce Cloud. Thanks to his deep technical expertise and his ability to understand business needs, he led the project with method and vision, ensuring a smooth transition delivered on schedule. His contribution was decisive in coordinating the different stakeholders, resolving complex issues and maintaining high quality standards. A reliable, results-driven professional who brings real value to demanding projects.

Matteo Salvi Technical Architect · Cisalfa Sport

I would like to express my appreciation for working with Antonio, who supported our Salesforce initiatives over the past months. Throughout our work together he consistently demonstrated professionalism and a strong commitment to delivering quality results. I wish him continued success in his future engagements.

Alessandro Checcucci Global Information Systems Lead · ABB E-mobility SpA

Antonio worked on our restyling project and did an excellent job throughout the entire process. He was always extremely available, responsive and quick to understand every issue or requirement. His ability to frame problems quickly and propose effective solutions made the collaboration very efficient. He also showed great teamwork, working in perfect sync with the internal team while actively coordinating with the external agency. That kept the whole process smooth, clear and stress-free. Overall, his contribution was key to the success of the project and working with him was a very positive experience.

Veronica Perotti E-Commerce Manager · Sika

Antonio is one of the best developers I have worked with in my 10 years as a software developer. He can solve complex tasks independently, he is always ready to learn and to help at any moment, and he keeps the working environment very positive. He makes hard things look simple and he is an extremely motivated person.

Kice Djingov Full-stack Developer · Valtech

Antonio provided me with Salesforce training. He was very knowledgeable and patient. He was always available to support me with any question or issue I ran into while using the application. It was a real pleasure working with him.

April Bostic Salesforce Developer · ABB E-mobility SpA

Antonio was key in translating technical needs into real business impact. He optimised our e-commerce performance, <span class="strong">cutting bounce rate by 32%</span> and lifting conversions by <span class="strong">28% in 3 months</span>. He did not stop at the code: he mapped every intervention to the KPIs that matter to the board.

Stefano Fratea Tech Lead · Openmind srl

Even though our professional paths crossed only for a short time, in Antonio I found a skilled and dedicated professional, with a natural ability to work autonomously while keeping stakeholders constantly aligned.

Fabrizio Bogo Salesforce Architect · ABB E-mobility SpA

Antonio was a very strong front-end developer on the project. He delivers clean, reliable UI work, follows the agreed designs faithfully and pays close attention to responsive behaviour and small details. Communication with him is easy and professional, and he is proactive in raising doubts early when something is unclear, which helps avoid unnecessary rework.

Jovan Dimovski Backend Developer · Valtech

Your next step

Your next project, let’s do it together.

Book a free 30-minute call with our team: tell us about your e-commerce business and we will tell you, frankly, whether and how we can help.

Free · 30 minutes · No commitment

  • Clear priorities We turn your business goals into concrete technical actions.
  • An honest assessment We review your store’s performance, autonomy and compliance and identify immediate improvements.
  • No commitment The call is about finding out whether we can create real value for you. If we can’t, we will tell you.