My story

From curious developer to certified consultant.
A passion for code that actually works.

I was not born a consultant. I started with a keyboard, a lot of questions and the urge to understand how things really work. Today I help companies like Versace, Fendi and Cisalfa turn their e-commerce into a strategic asset.

Antonio Aiello - Certified Salesforce Commerce Cloud Consultant

How I got here (and why I have no regrets)

It all started in 2015, when I enrolled in Economics and Management. Yes, economics. Not computer science. Back then I thought my future was in numbers, business plans and corporate strategy. And in part it still is: understanding the business is essential to doing this job well.

But there was a moment - 2017, during an Information Systems exam - when I wrote my first line of code. It was a trivial Hello World in Java, but to me it felt like discovering a superpower. I could create things out of nothing. I could solve real problems. And above all, I could do it differently from everyone else.

Everything followed from there. I started devouring online courses: HTML, CSS, JavaScript, React, Node.js. I spent nights debugging, working out why that stubborn CSS would not align, studying how APIs really work. I was not studying for an exam. I was learning because I loved it.

In 2018 I was selected for the Samsung Innovation Camp, an intensive programme where I worked on digital innovation projects. That was when I realised I could combine the two: the strategic view of economics and the technical ability of development. I did not have to choose. I could do both.

The turning point: Salesforce Commerce Cloud

When I found my path

In 2019, fresh out of university, I joined Openmind as a junior developer. And there I met Salesforce Commerce Cloud. At first it looked like just another e-commerce platform. But the more I worked with it, the more I understood it was different.

It was not only code. It was architecture, performance, scalability, business logic. An ecosystem where every technical decision had a direct impact on revenue, on conversions, on the user experience. And I loved that.

I started to specialise. I worked on projects for KIKO, Fendi, Benetton, Sambonet. Every project was different, every challenge demanded a new approach. And every time I solved a problem - a performance bottleneck or a bug in the checkout - I saw the real impact on the client numbers.

In 2021 I earned the Salesforce Commerce Cloud Digital Developer certification. Not to put it on a CV. But because I wanted to prove to myself (and to clients) that I genuinely knew what I was talking about.

2022

The leap: AAI Consulting

In March 2022 I founded AAI Consulting. Not because I wanted to become an entrepreneur, but because I wanted to work differently. No intermediaries, no layer of project managers, nothing lost in translation between business and tech. Just me, the client, and the code needed to solve the problem.

Why should I be the right choice for you?

I am not asking you to trust me blindly. I am asking you to weigh the facts.

🎯

I speak both business and tech

I studied economics and then learned to code. I know what your KPIs mean and I know how to translate them into code. I do not tell you it cannot be done. I tell you how it is done, and why it is worth doing.

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Seven years of experience packed into every project

Since 2019 I have worked on Salesforce Commerce Cloud only. Every single day. I have seen mistakes others still repeat, fixed bugs you will not find on Stack Overflow, optimised stores turning over millions. That does not come out of a manual.

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I always dig to the root

I do not stop at the surface fix. If your store is slow, I do not say "let us add a cache". I tell you why it is slow, where the bottlenecks are, and how we solve the problem at its root. Because my job is to understand, not to apply off-the-shelf recipes.

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No intermediaries, ever

When you work with me, you talk to me. Not to an account manager who briefs a PM who briefs a developer. You cut costs, move faster and keep control. And if something goes wrong, you know exactly who to tell.

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I care about the outcome, not just the code

I do not measure my work in lines of code written or tickets closed. I measure it in conversion rate, performance and team autonomy. If your store does not sell more or run faster, I have failed. It is that simple.

🤝

I want to make you independent

My goal is not for you to depend on me forever. It is for you to become self-sufficient. I document everything, train the team and explain the reasoning behind every choice. When I finish a project, you hold the keys.

My values (and they are not just words)

01

Radical transparency

If something cannot be done, I tell you immediately. If a solution costs more than the benefit it brings, I tell you. If I got it wrong, I tell you. Zero bullshit, zero promises I cannot keep.

02

Obsession with detail

The code I write is not "good enough". It is clean, documented and tested. Because I know that in six months someone else will have to read it (possibly you). And I want them to be glad of what I did, not curse the day they met me.

03

Continuous learning

Salesforce ships updates every three months. The web changes every day. Stop learning and you are done. I read documentation, test new features, take courses. Not out of abstract passion, but because I want to give you the best solution available.

04

Respect for your time (and mine)

No pointless meetings. No two-hour calls that could have been an email. If I ask for 30 minutes, it is because they are needed. If I send you a message, it is because something matters. Your time is worth something, and so is mine.

A few personal details (because I am not only code)

☕

I drink too much coffee. And yes, I know it is not great for me. But without coffee I cannot debug.

🎮

I have a soft spot for video games, strategy ones especially. Maybe that is why I enjoy optimising stores and hunting for the most efficient solution.

📚

I read a lot. Non-fiction mostly: business, psychology, technology. Because if you want to understand people (and clients are people), you have to understand how they think.

🏃

I run to clear my head. My best insights come during a run, not in front of a monitor.

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I did my Erasmus in Germany. And yes, I speak German now. Badly, but I speak it. And yes, it changed my life.

All of this to say: I am a person, not a generic freelancer. And when you work with me, you work with someone who genuinely cares about doing the job well.

Shall we have a chat?

  • 30 minutes to work out whether I can genuinely help you
  • Zero commitment, no contracts to sign on the spot
  • Immediate feedback on what you are doing (or getting wrong)
  • A clear roadmap of what it takes to hit your goals
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